NAOI Education Cooperative Programs
Who Will Benefit Most?

All providers of products and/or services to the individual investor market will benefit from incorporating an NAOI education component in their offerings. Below is a list that shows examples of who will benefit the most. The NAOI has developed a special education solution package for: 

• Human Resource Managers (Click for more on the NAOI 401(k) Participant Empowerment Program)
• Financial Advisors
• Online Brokers
• Full Service Brokers
• Investing Product Vendors 
• Academic Institutions

Scroll down on this page for more information on each. Email us at info@naoi.org or call 202-686-2556 (ask for Lee Hevner) to discuss the details of your specific requirements and pricing. 

Human Resource / Employee Benefit Managers

Your organization has provided your employees with a great selection of investments for their 401(k) plans. Now give them the power to make informed decisions and maximize the potential of this benefit with an NAOI Benefit Plan Education Program.

The NAOI Benefit Plan Education Program will teach plan participants how to define goals, set up an investing plan, design a diversified portfolio that matches their investing profile and analyze the investment options offered to them. The NAOI course does not offer advice, rather it provides the knowledge and tools that enable individuals to make intelligent decisions. Both your employees and government regulators will love you!

Choose a standard NAOI Study Course or we can customize one that fits your plan exactly. Contact us for more details and to discuss your specific requirements. (202-686-2556 or info@naoi.org )

Financial Advisors

NAOI research shows that with the Retirement Boom in full swing the demand for financial advisors will grow exponentially in the near term and for many years to come. Yet this same NAOI research shows us that individuals are confused by the financial advisory industry. They are not sure about fees, they are not sure if the recommendations are objective or biased and they are skeptical that they are getting the best advice possible. 

In addition, our research tells us that individuals have no basis for choosing one advisor over another. They all look the same to the vast majority of the public with money to invest.

Now imagine a scenario where you, as a financial advisor, not only offer advice but also EDUCATION that enables them to completely understand this advice and ACT on it. Your credibility with the public and your market reach expands exponentially! 

With an education component you are offering a Total Investing Solution to the public, not just advice. An NAOI education component is the critical competitive advantage that you must have to stand out in a crowded field. Enabling you to offer this education component is the purpose of the NAOI Financial Advisor Education Program product.

Online Brokers

Too many online brokers have taken for granted that their market consists of already confident investors. This works for online brokers who are happy slugging it out with their competitors over a relatively small portion of the potential individual investor market. 

If, however, you want to break away from the crowd and expand your market potential by a factor of ten or higher then you need to redefine your target audience as consisting of ALL individuals with money to invest. This new target market consists of individuals who will use your services but first must be taught the basics of investing. They must be first given the confidence to use your services. By adding an NAOI education component to your offerings you are actually creating customers. And NAOI graduates will be knowledgeable and active investors - the best clients you can possibly have.

You may think that you now offer the education resources needed to reach this vast audience. You don't. At least that is what the public tells us through extensive surveys. The fact is that to all but the most serious traders, all online brokers look alike. The public in general is unanimous in telling us that no online broker offers serious education. They tell us that this benefit is the ONLY one that would attract their attention.

Simply adding more investing tools or information resources to your offerings is NOT going to enable you to reach this market of potentially active investors. The ONLY component you can add to your existing offerings that will open the floodgates of this market is education. And only education of the depth and quality of NAOI courses will meet the market need.

Full Service Brokers

You will reap the same benefits as described above for advisors and online brokers. But have you thought of this: NAOI courses are developed directly from input from the investing public. These are your potential clients. Is your staff full trained to work with these individuals? They will be if they complete the NAOI Certification Program.

Your advisors have the certifications required by the SEC of all brokers and advisors. There is no competitive advantage here. Now, come down to the level of the general public. By graduating from the NAOI courses your advisors are completing courses that were designed directly from general public input. Now your brokers/advisors are fully prepared to work with the public. It is worth noting that more than a few NAOI graduates have told us that they know more about investing than the brokers/advisors with whom they speak. This should never be said of your staff and it won't be if you require them to complete the NAOI courses. It is something worth considering.

Personal Investing Product Vendors

You may have the best product or service available in a specific field or for a specific personal investing activity. But it is of absolutely no use to people who are not already confident investors. Vendors of investing tools, newsletters, research, advice/recommendations resources, etc. all have a potentially massive audience. Millions of individuals want and need these resources. But unless you include the education they need to use your offerings you are limiting your prospects to a fraction of the potential market. 

An education component - either providing standard education on investing basics or information on exactly how to best utilize your products/services - extends your market reach to a level that will amaze you.

Academia

Personal investing is a life-skill that has the potential to improve the quality of life for a large majority of the American population. Yet where have any of us been offered completely objective and academically rigorous education on how to invest? Where are the college or high-school courses in comprehensive personal investing? They are not to be found.

Your academic institution can fill this void by offering a personal investing program consisting of the education courses described on this site. We currently teach these courses at the college level in the Washington, D.C. area and the proven  infra-structure is in place to provide these courses to your students either online or in the classroom. We can even collect registration fees for you!

This is a program of courses that will become the most popular offering in your catalog. Contact us today to get started next term!